Marketing Reports
These reports are a clear example of how I apply strategic thinking to solve real-world marketing challenges. Additionally, if you are a business leader seeking to replicate digital dominance of some of the top companies, these reports are your front-row seat to genius-level marketing strategy, cutting through the noise and straight to what works.
Marketing Campaign Recommendations:
(Data geeks, brace yourselves, this section has no data. This section is all about the power of trends for startups. It’s about crafting campaigns that don’t just sell but spark discussions, fuel trends, and create moments that people want to share.)
1) For Bitter for Worse (Non-Alcoholic Drinks Company)
• Focus on Health-Related Stories: Show how it can be difficult to be a non-drinker in the U.S., and how some people might even judge you for it. This is controversial enough to draw people in and invite comments, which the algorithm loves. Keep pushing health-focused stories with strong hooks. • “Mocktail Confessions”: Share reels where people talk about funny or judgmental things they’ve heard for not drinking, then throw in some witty comebacks. • “The Hangover-Free Morning”: A side-by-side reel comparing someone who wakes up feeling fresh with Bitter for Worse vs. someone who’s groggy after a night of alcohol.
2) Lovesync (Tap on the App to Let Your Partner Know You’re in the Mood)
• Great Social Media Potential: I first saw this on Shark Tank, and I immediately imagined how many reels could be made. However, their Instagram page seems underutilized. • Not much to say about the business idea, but it’s a playful product which can source so many playful staged scenes to put on reels, and such stories have great potential on reels Plus, the product itself is controversial enough, too. Definitely a major chunk of people will comment that a relationship is about communication, and that just boosts the algorithm more.
3) Gatsby Chocolate (Low-Calorie Chocolates)
• Already Crushing It on Instagram: Their reels are great. I don’t see much happening on LinkedIn, and while I do have ideas for written content on LinkedIn, I won’t comment on this one because they are doing very well with reels, and I don’t have a proven track record on LinkedIn. I mentioned them just to point out and praise their Instagram work.
4) Super Gut (Prebiotic Gut Health Products)
• Fun ‘Bathroom’ Angle: I already use their protein bars and have noticed they aren’t tapping into trends as much. Catchy reel ideas could include someone sitting in the toilet for too long (playing with that concept), maybe a video of someone handing a Super Gut bar to a friend so they won’t occupy the toilet forever. The focus on shares can push the algorithm here. • Awareness About Gut Health: There’s so much to discuss here. like how we are spending more time than ever in the bathroom and why that might be unhealthy. A brand like this can educate with a humorous twist.
5) SwiftPaws (Chase Game for Dogs or Other Pets)
• I saw the Instagram page, but I feel the content style is off. Cute dog videos work really well on reels, and dog reel trends aren’t being used. If the videos focused more on cuteness, engagement would likely go up. Also, letting more cute user stories come through can help. • Health Angle for Pets: Using that emotional hook - “You care about your own health, why not your pet’s?” Gym culture is big now, and people already know about the importance of health. If you show how dogs also need exercise, it triggers an emotional reaction and makes it more appealing.
6) Beyond Meat (Plant-Based Meat Alternatives)
• Debate Sparks Engagement: Everyone knows Beyond Meat, but there’s potential to fuel good-natured debates between veg and non-veg folks. Talking about taste, texture, and health benefits can draw in people’s opinions, which leads to more comments and shares.
7) Period Co. (Leak-Free Sustainable Underwear)
• Ideal for Instagram Reels: They have done some trend-based content (like men trying a period simulator), and it clearly took off, which proves the point about the power of leveraging trends in the content. • By the way, there have been so many period trends, and they never stop. Recently, there was one where a guy cries and says, “Oh God, I prayed to you for days and asked for one thing. Why does my little girl have to suffer from periods? If it’s about eggs, I can pop mine, but please don’t make my cutie suffer.” Relevant one to use here and then end with: “Just gift her Period Co. underwear and do what you can for her.”
8) Snif (Try-Before-You-Buy Perfume Company)
A good concept that does its own marketing, where are the dramatic reels. Women falling for the scent. Using reels and trends where men level up their game by focusing on scent. • “Blindfold Challenge”: A reel of couples trying to guess scents while blindfolded, with dramatic and funny reactions. •“What Does It Smell Like?”: Place Snif products in random places (like a park or a café) and film people describing the scents.
9) Who Gives A Crap (Eco-Friendly Toilet Paper)
Another brand doing a good job with reels. Adding humor to environmental activism can enhance the reach. • “What’s the worst thing you could do with your toilet paper? (Hint: It’s not what you think.)” paired with environmental facts. •Tap into controversies about convenience vs. sustainability. • Try fun, viral challenges like “Tag that friend who goes through a roll a day, planet earth is in danger!” – leveraging the potential of shares used for trolling among friends
10) Collars & Co.
Mentioning them just to highlight how well they match their content style to the professional image they aim for. Their social media presence fits their brand purpose perfectly, great content ideas for sure.